Amazon Acquires Fauna Robotics
Amazon Fauna Robotics Sprout humanoid robot. Amazon has acquired Fauna Robotics, the startup behind the 1.5-foot-tall humanoid robot Sprout — just under two news4jax months after the robot was publicly introduced. Sprout is designed for social environments like homes and schools, setting it apart from Amazon’s existing fleet of over one million warehouse robots.
Sprout is primarily a software developer platform sold to academic and corporate research laboratories exploring robotics in the home. It can dance, pick up objects, and walk around, but is not built for heavy lifting. news4jax The robot is priced at $50,000, with Disney among its earliest customers.
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Fauna CEO Rob Cochran confirmed the acquisition on social media, announcing that the company will continue operating as Fauna Robotics, an Amazon Company, based in New York. news4jax Financial terms of the deal were not disclosed.
The acquisition marks a renewed push by Amazon into consumer robotics, after the company called off its planned purchase of robot vacuum maker iRobot in 2024 following regulatory hurdles in Europe and the United States. news4jax With Sprout, Amazon is now targeting a very different segment — the social, home-friendly robot.
